TY  - BOOK
AU  - Kotler, Philip
AU  - Bowen, John
AU  - Makens, James
TI  - Marketing for hospitality and tourism
SN  - 981-247-052-2
U1  - DC 338.4791 2003
PY  - 2003///
CY  - Singapore
PB  - Pearson Education South Asia Pte. Ltd
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
N1  - Includes glossary and index
ER  -