Kotler, Philip <br/><br/>
Marketing for hospitality and tourism/ 
Philip Kotler, John Bowen and James Makens. 
 - Third Edition 
 - Singapore:  Pearson Education South Asia Pte. Ltd,  c2003. 
 - xvii, 893 pages:  illustrations;  25 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>981-247-052-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing<br/>Hospitality industry--Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 338.4791  / K84m