TY  - BOOK
AU  - Dennison, Dell 
TI  - The advertising handbook: : make a big impact with a small budget
SN  - 8172247400
U1  - DRef 659.1 2006
PY  - 2006///
CY  - Mumbai, India: 
PB  - Jaico Pub., 
KW  - Advertising
KW  - Handbooks, manuals, etc
ER  -