Dennison, Dell  <br/><br/>
The advertising handbook:   make a big impact with a small budget/ 
Dell Dennison. 
 - Mumbai, India:   Jaico Pub.,   c2006. 
 - xv, 310 pages:   illustrations;   22 cm. 
<br/><br/><label>ISBN: </label>8172247400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising   --Handbooks, manuals, etc.<br/>Advertising  
<br/><br/><label>Dewey Class. No.: </label>DRef 659.1  / D42a