TY  - BOOK
AU  - Salvador, Germaine Angelica
TI  - Event management: envision, execute, evaluate
T2  - SAGE key concepts
SN  - 978-971-98-0443-7
U1  - DFil 394.2 2016
PY  - 2016///
CY  - Quezon City
PB  - C & E Publishing
KW  - Special events
KW  - Management
KW  - fast
N1  - Includes bibliographical references and index; Includes bibliographical references (pages 163-194); Authenticity -- Bidding -- Community festivals -- Definitions -- Economic impact -- Emergent economies -- European city of culture -- Evaluation -- Event management -- Experience -- Festival -- Identity -- Innovation -- Leveraging -- Marketing -- MICE/MEEC -- Motivation -- Olympic games -- Place marketing -- Planning -- Policy -- Power and politics -- Regeneration -- Regional development -- Risk management -- Service quality -- Social capital -- Social function -- Social impacts -- Sponsorship -- Sports events -- Stakeholders -- Sustainable events -- Tourism -- Volunteering
ER  -