TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 978-981-47-1857-8
U1  - DC 658.8 2016
PY  - 2016///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd
KW  - Marketing
N1  - Includes index
ER  -