Kotler, Philip <br/><br/>
Principles of marketing/ 
Philip Kotler and Gary Armstrong. 
 - Sixteenth Edition 
 - Singapore:  Pearson Education South Asia Pte Ltd,  2016. 
 - 731 pages:  illustrations;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-981-47-1857-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / K84