TY  - BOOK
AU  - Egan,John
TI  - Marketing communications
SN  - 978-1-4462-5903-0 (paperback)
AV  - HF5415.123 .E4 2015
U1  - DC 658.802 2015
PY  - 2015///
CY  - London : 
PB  - Sage Publications Ltd, 
KW  - Communication in marketing
KW  - Marketing
KW  - Advertising
KW  - fast
N1  - Includes bibliographical references and index
ER  -