Egan, John, 1952-
Marketing communications /
John Egan.
- Second edition.
- London : Sage Publications Ltd, c2015.
- ix, 420 pages ; 27 cm
Includes bibliographical references and index.
978-1-4462-5903-0 (paperback)
2014936261
GBB4E2725 bnb
016938141 Uk
Communication in marketing.
Marketing.
Advertising.
Advertising.
Communication in marketing.
Marketing.
HF5415.123 / .E4 2015
DC 658.802 / Eg13