TY  - BOOK
AU  - Govoni,Norman A.P.
TI  - Dictionary of marketing communications
SN  - 0761927700 (hard)
AV  - HF5412 .G68 2004
U1  - DRef 380.103 2004
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Marketing
KW  - Dictionaries
KW  - Communication in marketing
N1  - Includes bibliographical references
UR  - http://www.loc.gov/catdir/toc/ecip042/2003007359.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2003007359-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/2003007359-b.html
ER  -