Etzel, Michael J. <br/><br/>
Marketing/ 
Michael J. Etzel, Bruce J. Walker and William J. Stanton. 
 - 13th edition 
 - Boston, Mass.:  McGraw-Hill,  c2004. 
 - xxi, 650 pages:  color illustrations;  28 cm. 
<br/><br/>Includes bibliographical references, glossary and indexes. 
<br/><br/><label>ISBN: </label>0072526505 (alk. paper) 0071214550 (international : alk. paper) 
<br/><br/><label>LCCN: </label>2003043615 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 2004 
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / Et8m