TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising : principles & practice/  	
SN  - 0130872180
U1  - DC 659.1 2000
PY  - 2000///
CY  - New Jersey: 
PB  - Prentice Hall, 
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -