Wells, William <br/><br/>
Advertising : principles & practice/  	 
William Wells, John Burnett and Sandra Moriarty. 
 - 5th edition 
 - New Jersey:   Prentice Hall,   c2000. 
 - xvii, 562 pages;   28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130872180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>DC 659.1  / W46a