Doole, Isobel International marketing strategy: analysis, development and implementation/ Isobel Doole and Robin Lowe. - 4th edition - Australia: Thomson, c2004. - xxi, 445 pages: illustrations; 28 cm. Includes index. ISBN: 1844800253 Subjects--Topical Terms: Marketing strategy.Export marketing Dewey Class. No.: DC 658.848 / D72i