TY  - BOOK
AU  - Burns,Tim
TI  - Entrepreneurship.com
SN  - 1574101366
AV  - HD30.37 .B867 2001
U1  - DC 658.84 2001
PY  - 2001///
CY  - Chicago, IL
PB  - Dearborn Trade
KW  - Business enterprises
KW  - Computer networks
KW  - Electronic commerce
KW  - Internet marketing
KW  - Entrepreneurship
N1  - Includes index; Introduction to Internet entrepreneurship -- Building a reality-based business model in the new economy -- The fundamentals of opportunity recognition: selecting your space -- The e-plan : the Internet entrepreneur's treasure map -- First things first: your executive summary, name and mission statement -- Choosing your team -- Marketing fundamentals: researching your market and industry -- Segmentation, targeting and positioning: isolating the opportunity and refining your business model -- Implementing your customer-centered marketing strategy -- Financial accounting in the new economy -- Accounting analysis: developing the financial portion of your business model -- The fundamentals of Internet law -- Finalizing your e-plan -- Confident execution: performance strategies for the entrepreneur -- The financing hurdle: overview of business finance -- Financing strategies in the new economy -- Exit strategies for the startup -- Turning from bricks to clicks -- Resource guide
ER  -