Entrepreneurship.com - Burns, Tim, 1957- (Chicago, IL: Dearborn Trade, 2001)
Introduction to Internet entrepreneurship -- Building a reality-based business model in the new economy -- The fundamentals of opportunity recognition: selecting your space -- The e-plan : the Internet entrepreneur's treasure map -- First things first: your executive summary, name and mission statement -- Choosing your team -- Marketing fundamentals: researching your market and industry -- Segmentation, targeting and positioning: isolating the opportunity and refining your business model -- Implementing your customer-centered marketing strategy -- Financial accounting in the new economy -- Accounting analysis: developing the financial portion of your business model -- The fundamentals of Internet law -- Finalizing your e-plan -- Confident execution: performance strategies for the entrepreneur -- The financing hurdle: overview of business finance -- Financing strategies in the new economy -- Exit strategies for the startup -- Turning from bricks to clicks -- Resource guide.
Includes index.
Keywords: Business enterprises -- Computer networks; Electronic commerce; Internet marketing; Entrepreneurship