Crum, Colleen, 1953-

Demand management best practices: process, principles, and collaboration/ Colleen Crum with George E. Palmatier. - Boca Raton, Fla.: J. Ross Publishing, c2003. - xv, 239 pages: illustrations; 24 cm. - Integrated business management series .

"Co-published with APICS"--Cover.

Includes bibliographical references and index.

What is demand management -- Is demand management worth the effort? -- Principles of demand planning -- Principles of communicating demand -- Principles of influencing demand -- Managing and prioritizing demand -- Multiple views of demand -- The human quotient -- Planning strategies for managing uncertainty -- Performance measurements -- Role of technology -- Demand collaboration -- Demand consensus and integration.

1932159010

2003004913


Business logistics.

HD38.5 / .C78 2003

DC 658.5 / C88