Demand management best practices: process, principles, and collaboration/
Colleen Crum with George E. Palmatier.
- Boca Raton, Fla.: J. Ross Publishing, c2003.
- xv, 239 pages: illustrations; 24 cm.
- Integrated business management series .
"Co-published with APICS"--Cover.
Includes bibliographical references and index.
What is demand management -- Is demand management worth the effort? -- Principles of demand planning -- Principles of communicating demand -- Principles of influencing demand -- Managing and prioritizing demand -- Multiple views of demand -- The human quotient -- Planning strategies for managing uncertainty -- Performance measurements -- Role of technology -- Demand collaboration -- Demand consensus and integration.