Crandall, Rick. <br/><br/>
Marketing your services:  for people who hate to sell/ 
Rick Crandall. 
 - Expanded and updated edition 
 - Chicago, Ill.:  McGraw-Hill,  c2003. 
 - xiii, 382 pages:  illustrations;  26 cm. 
<br/><br/> Previously published: Chicago : Contemporary Books, 1996. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071398716 (alk. paper) 
<br/><br/><label>LCCN: </label>2002070986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .C73 2003 
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / C85