Dwyer, F. Robert. <br/><br/>
Business marketing:  connecting strategy, relationships, and learning/ 
F. Robert Dwyer andJohn F. Tanner, Jr. 
 - 2nd edition 
 - Boston:  McGraw-Hill,  c2002. 
 - xxix, 705 pages:  illustrations(some color);  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes glossary and index. 
<br/><br/><label>ISBN: </label>0072410639 
<br/><br/><label>LCCN: </label>2001042779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D92 2002 
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / D97