TY  - BOOK
AU  - Armstrong, Gary 
AU  - Kotler, Philip 
TI  - Marketing: : an introduction/   	
SN  - 9812470891
U1  - DC 658.8 2003
PY  - 2003///
CY  - New Jersey: 
PB  - Prentice Hall,  
KW  - Marketing
N1  - Includes appendix, glossary, and index
ER  -