Armstrong, Gary  <br/><br/>
Marketing:   an introduction/   	 
Gary Armstrong and Philip Kotler. 
 - 6th edition 
 - New Jersey:   Prentice Hall,    c2003. 
 - xxvi,627+various paging:   illustrations;  25 cm. 
<br/><br/> Includes appendix, glossary, and index. 
<br/><br/><label>ISBN: </label>9812470891 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / Ar8m