Roberto, Ned <br/><br/>
User-friendly marketing research:  how to use marketing research to make profitable decisions/ 
Ned Roberto 
 - Second edition 
 - Makati City:  Life Cycle Press,  c2002. 
 - 416 pages:  illustrations;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9718611053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>DFil 658.83  / R54