TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9814119962
U1  - DC 658.8 2002
PY  - 2002///
CY  - Singapore
PB  - Pearson Education Inc.
KW  - Marketing
N1  - Includes appendices, glossary and indexes
ER  -