Kotler, Philip <br/><br/>
Principles of marketing/ 
Philip Kotler and Gary Armstrong. 
 - 9th edition 
 - Singapore:  Pearson Education Inc.,  c2002. 
 - xv, 785 pages:  illustrations;  27 cm. 
<br/><br/> Includes appendices, glossary and indexes. 
<br/><br/><label>ISBN: </label>9814119962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / K84