TY  - BOOK
AU  - Willam Johnsberg
TI  - Foundations of brand management
SN  - 9781680950090
U1  - DC 658.5 2015
PY  - 2015///
CY  - New York
PB  - Delve Publishing LLC
KW  - Product management
KW  - Branding(Marketing)
KW  - Management
KW  - Brand name products
N1  - Includes index
ER  -