Foundations of brand management/ 
Mark Hernandez, Ed. 
 - New York:  Delve Publishing LLC,  c2015. 
 - x, 262 pages;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781680950090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Branding(Marketing)--Management<br/>Brand name products--Management
<br/><br/><label>Dewey Class. No.: </label>DC 658.5  / F771