TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Dickson, Peter R.
AU  - Dunne, Patrick
TI  - Marketing: best practices
SN  - 0030211093
AV  - HF5415 .M297453 2000
U1  - DC 658.8 2000
PY  - 2000///
CY  - Fort Worth
PB  - Dryden
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1514/00708858-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/00708858-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/00708858-t.html
ER  -