Marketing:  best practices/ 
Michael R. Czinkota [and 15 others]. 
 - Fort Worth:  Dryden,  c2000. 
 - xxvii, 657 pages:  illustrations;  29 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030211093 
<br/><br/><label>LCCN: </label>00708858  
<br/><br/><label>Nat. Bib. No.: </label>GB99-70629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M297453 2000 
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / M34