Peter, J. Paul. <br/><br/>
Marketing management:  knowledge and skills/ 
J. Paul Peter and James H. Donnelly, Jr. 
 - 6th edition 
 - Boston, Mass.:  Irwin/McGraw-Hill,  c2001. 
 - xx, 876 pages:  illustrations;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0072315571 
<br/><br/><label>LCCN: </label>00026735  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P387 2001 
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / P44m