Palmer, Adrian <br/><br/>
Principles of services marketing/  	 
Adrian Palmer. 
 - 3rd edition 
 - London:   McGraw-Hill,   c2001. 
 - xiii, 516 pages:   illustrations;  24 cm. 
<br/><br/> Includes bibliographical references and index.<br/> 
<br/><br/><label>ISBN: </label>0077097483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries  --Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.82  / P18