Parmerlee, David. <br/><br/>
Developing successful marketing strategies/ 
David Parmerlee. 
 - New edition 
 - Lincolnwood, Ill.:  NTC Business Books,  c2000. 
 - xvi, 198 pages;  28 cm. 
 - AMA marketing toolbox .
 - American Marketing Association marketing toolbox. .
<br/><br/> At head of title: American Marketing Association. 
<br/><br/><label>ISBN: </label>0658001329 
<br/><br/><label>LCCN: </label>99055445  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P3245 2000 
<br/><br/><label>Dewey Class. No.: </label>DC 658.800285  / P24