Vivian, John <br/><br/>
The media of mass communication/  	 
John Vivian. 
 - Updated online edition 
 - Boston:  A Pearson Education Company;  c2001. 
 - xx, 492 pages:  illustrations (some colored);  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0205322611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>DC 302.23  / V83