TY  - BOOK
AU  - Gourville, John T.
AU  - Quelch, John A.
AU  - Rangan, V. Kasturi
TI  - Problems and cases in health care marketing/  	
SN  - 0-07-288776-1
U1  - DC 362.10688 2005
PY  - 2005///
CY  - Boston: 
PB  - McGraw-Hill/Irwin, 
KW  - Medical care
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -