Problems and cases in health care marketing/  	 
[edited by] John T. Gourville, John A. Quelch and V. Kasturi Rangan. 
 - Boston:   McGraw-Hill/Irwin,   c2005. 
 - viii, 440 pages:   illustrations;   26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-07-288776-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care   --Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 362.10688  / G74p