TY  - BOOK
AU  - Kurtz, David L.
AU  - Boone, Louis E.
TI  - Principles of marketing/  	
SN  - 9789814221856
U1  - DC 658.8 2007
PY  - 2007///
CY  - Australia: 
PB  - Thomson South-Western.
KW  - Marketing
N1  - Includes appendix, glossary and indexes
ER  -