Kurtz, David L. <br/><br/>
Principles of marketing/  	 
David L. Kurtz and Louis E. Boone. 
 - 12th edition 
 - Australia:   Thomson South-Western.  c2007. 
 - lii, 656 pages:  illustrations;  24 cm. 
<br/><br/> Includes appendix, glossary and indexes. 
<br/><br/><label>ISBN: </label>9789814221856 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / K96p