Thomke, Stefan <br/><br/>
Managing product and service development:  text and cases/ 
Stefan Thomke. 
 - Boston:  McGraw-Hill/Irwin,  c2007. 
 - vi, 592 pages:  illustrations;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071107556 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / T36m