TY  - BOOK
AU  - Hawkins, Del I.
AU  - Motherbaugh, David L.
AU  - Best, Roger J.
TI  - Consumer behavior: : building marketing strategy
SN  - 9780071106689
U1  - DC 658.8342 2007
PY  - 2004///
CY  - Boston: 
PB  - McGraw-Hill, 
KW  - Market surveys
N1  - Includes appendices and index
ER  -