Hawkins, Del I. <br/><br/>
Consumer behavior:   building marketing strategy/ 
Del I. Hawkins, David L. Motherbaugh and Roger J. Best. 
 - 10 edition 
 - Boston:   McGraw-Hill,   c2004. 
 - xxiv, 789 pages:  color illustrations;  26 cm. 
<br/><br/> Includes appendices and index. 
<br/><br/><label>ISBN: </label>9780071106689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys
<br/><br/><label>Dewey Class. No.: </label>DC 658.8342  / H31c