TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Applications in basic marketing: : clippings from the popular business press/  	
SN  - 0072864702
U1  - DC 658.8005 2005
PY  - 2005///
CY  - Boston: 
PB  - McGraw-Hill, 
KW  - Marketing
ER  -