Perreault, William D. <br/><br/>
Applications in basic marketing:   clippings from the popular business press/  	 
William D. Perreault and E. Jerome McCarthy. 
 - 2004-2005 edition 
 - Boston:   McGraw-Hill,   c2005. 
 - vii, 214 pages:  illustrations;  26 cm. 
<br/><br/><label>ISBN: </label>0072864702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.8005  / P41a