Malhotra, Naresh K. <br/><br/>
Fundamentals of marketing research:   an applied orientation/  	 
Naresh K. Malhotra. 
 - 5th edition 
 - Singapore:   Pearson Education International,   c2007. 
 - xxvi, 783 pages:  illustrated;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>978-9-81069805-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>DC 658.83  / M29f