TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing: : integrating customer focus across the firm/  	
SN  - 0072961945
U1  - DC 658.812 2006
PY  - 2006///
CY  - Boston: 
PB  - McGraw-Hill, 
KW  - Services marketing
N1  - Includes index
ER  -