Zeithaml, Valarie A. <br/><br/>
Services marketing:   integrating customer focus across the firm/  	 
Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. 
 - 4th edition 
 - Boston:   McGraw-Hill,   c2006. 
 - xxvii, 708 pages:  illustrations;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072961945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.812  / Z3s