Hair, Joseph F. Marketing research : within a changing information environment/ Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. - 3rd edition - Boston: McGraw-Hill, c2006. - xxvii, 700 pages; 26 cm. Includes bibliographical references and index. ISBN: 0-07-283087-5 Subjects--Topical Terms: Marketing research Dewey Class. No.: DC 658.83 / H12m