Hair, Joseph F.

Marketing research : within a changing information environment/ Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. - 3rd edition - Boston: McGraw-Hill, c2006. - xxvii, 700 pages; 26 cm.

Includes bibliographical references and index.

0-07-283087-5


Marketing research

DC 658.83 / H12m