TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel F.
TI  - Strategic marketing/  	
SN  - 0071244328
U1  - DC 658.842 2006
PY  - 2006///
CY  - Boston: 
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes indexes
ER  -