Cravens, David W. <br/><br/>
Strategic marketing/  	 
David W. Cravens and Nigel F. Piercy. 
 - 8th edition 
 - Boston:   McGraw-Hill,   c2006. 
 - xvii, 726 pages;  25 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>0071244328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Decision making<br/>Marketing   --Management
<br/><br/><label>Dewey Class. No.: </label>DC 658.842  / C85s