TY  - BOOK
AU  - Arens, William F.
AU  - Schaefer, David H. 
TI  - Essentials of contemporay advertising/  	
SN  - 978-0-07-313666-0
U1  - DC 659.1 2007
PY  - 2007///
CY  - Boston: 
PB  - McGraw-Hill Irwin, 
KW  - Advertising
N1  - Includes bibliographical references and index

ER  -