Arens, William F. <br/><br/>
Essentials of contemporay advertising/  	 
William F. Arens and David H. Schaefer. 
 - Boston:   McGraw-Hill Irwin,   c2007. 
 - xxviii, 558 pages:    illustrations;   28 cm. 
<br/><br/> Includes bibliographical references and index.<br/> 
<br/><br/><label>ISBN: </label>978-0-07-313666-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>DC 659.1  / Ar3e