Baran, Stanley J. <br/><br/>
Introduction to mass communication:  media literacy and culture/ 
Stanley J. Baran. 
 - Fourth edition. 
 - Boston:  McGraw-Hill,  c2006. 
 - xxxvi,  523 pages:  color illustration;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-07-298123-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>Dewey Class. No.: </label>DC 302.23 B23i 2006